In 1990, Race Productions NV was founded as a frame and paint shop for the local bicycle shops. In 1997, the Ridley Bikes brand was founded. In the early beginnings, Ridley bikes were only distributed on the local market. In a few years time, the company became market leader on the Belgian market for race bikes. In 2001, Ridley Bikes started their own branded component line called 4ZA (pronounced forza).
The company structure was reorganized in 2002 to prepare the launch on the international market. Ridley HQ doubled in size from 2.500m² to 5.000m². By delivering race bikes to strategic countries in Europe, Ridley Bikes realized an international breakthrough in 2004. Thereafter, Ridley Bikes started to deliver race bikes worldwide. In Europe, the company provides its customers with a door-to-door service, the intercontinental markets are serviced through a distributor. In 2008, a second production site in Moldova was founded. 2010 was the year of the Ridley move. Ridley Bikes moved to their brand new HQ of 12.000m² in Paal-Beringen.
Strong collaboration with professional teams
The partnership with our professional teams is a key factor in the development of our products. The sponsorship and collaboration goes much further than only supplying the bikes. We have a close relationship with both riders and mechanics to fine tune the development of our products. Feedback from the riders and mechanics is crucial and taken into account at every step of development. Our teams ride our stock frames. This allows us to test our products in extreme conditions. This way, we can offer our customers the best possible product. We call this Ridley Partner Development Philosophy.
Our Flemish roots and sponsorship of the Belgian teams Telenet-Fidea and Sunweb-Revor explain our commitment to the local cyclocross scene. In 2005, feedback from the riders and mechanics resulted in specific cyclocross features on our frames, and the first full carbon cross frame named the Ridley X-Night. In our continuous search to improve our frames together with the riders, we’ll keep developing the X-Night so that it remains the fastest and most advanced cyclocross frame in the peloton.
For more information about Ridley, click here to go to their website.